K8: Communicating Risk: Expanding on the Sandman Outrage Model

Greater Columbus Convention Center 

Room: A 122 

CM Credit Hours: 1 

Accurately communicating risk is one of the most crucial functions of an industrial hygienist. How often have you tried to talk to a worker about using personal protective equipment when they underestimate the risk, or alternately have someone concerned about a condition which has very low exposure risk? Spending time and resources on something with very low risk, while not putting resources into high risk conditions is inefficient and frustrating. Since 1991, the Peter Sandman outrage model has helped many IHs to address these situations. The 12 components of outrage can be generalized into three distinct categories: bias, values, and trust. The most relevant components vary depending on the specific situation. In addition, the level of risk must be categorized. This presentation will review the Sandman outrage model, generalize it to include the key categories, and describe how it can be used along with categories for the resulting levels of risk. With a more robust model, IH practitioners will be better equipped to understand and address the risk perception issues associated with protecting the health and safety of workers.

Upon completion, the participant will be able to:

• Describe the original Sandman Outrage Model.
• Identify how the model can be generalized the categories: bias, values, and trust.
• Recognize how a situation is perceived and accepted by individuals.
• Describe the new more comprehensive model of risk perception.
• Utilize the new model to identify why there are differences in the perceived risk. 

Intermediate

Polling

Q&A

Consulting

All Industries

Also part of the Virtual Program

Available as part of AIHA CONNECT OnDemand

Hazard Recognition/Exposure Assessment

Management/Leadership

Risk Assessment and Management