Cosmetic surgery of female genitalia in the digital communication’s era: Is “normal” the normality?

Abstract
Introduction
In the digital age, social media has transformed the way individuals communicate, seek information and make decisions. In this sense, the realm of healthcare is no exception, as social media has played an important role in shaping the dynamic between doctors and patients and in influencing the decision-making process for patients undergoing surgery, including female genital cosmetic surgery (FGCS).

Materials, methods and results
This study has the purpose to investigate the increasing importance of social media in the medical field, specifically examining how these platforms can influence patient's self perception and decisions regarding their choice to undergo FGCS. A web based survey made by 13 questions was administrated through social media such as Instagram, Facebook and Whatsapp. Patients were recruited in the period between June 2023 and February 2024, and their participation was anonymous and voluntary. They were asked to give answers to multiple questions. We obtained 1389 responses, 1384 meet the inclusion criteria (= female sex).

Discussion
Plastic surgery interventions on female genitalia can have a significant impact on the quality of life for patients, addressing functional issues such as reducing friction or irritation, discomfort during physical activities, dyspareunia, and challenges in maintaining intimate hygiene. Additionally, these interventions can contribute to psychological well-being by boosting self-esteem.
However, these procedures are not without complications, and that is why it is important for patients not to perceive a "normalcy" based on overly standardized models that pathologize anatomical variations.

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Aesthetic

PSTM 2024